Do you have a sweet tooth?

….. It may all be in the mind

The fact is, there is no such thing as a sweet tooth. Wanting or craving sweet foods is often a reaction to something buried deep within ourselves for example; coping with stress or distracting from boredom. Our personalities are made up of habits, behaviours and emotions that we build from childhood and make us into who we are today. It is these factors that can be directly responsible for feeling that you can’t control your weight, or that reducing your weight is impossible – an uphill struggle.

Many people spend their lives yo-yo dieting, struggling with their weight and body image and being overwhelmed by how hard it is to lose weight and keep it off. ‘Diet’ is a horrible word. When you think of a diet you think of forbidden foods, rules and restrictions and the whole thing is whirling around in your mind all day. The more you think about not eating the more you want to eat, It turns eating normally into a food obsession, thinking about everything that you eat and drink. In the short term, you may well lose some weight, but what happens when you stop consciously thinking about it?  The subconscious takes over and those old eating habits and cravings that you have been struggling to override kick in and the battle is lost.

You see, it is not what you eat that is the problem. It is why you eat it.

Most people, particularly women eat for emotional reasons.  The craving to eat is not because you are hungry but because you are feeling stressed, bored, anxious, happy even! The connection between wanting to eat and satisfying an emotion is deeply buried in the subconscious and the only way to undo these strong links is by communicated with the subconscious itself.  This Is where hypnotherapy comes in.

Hypnotherapy is a very effective weight reduction tool and can transform your approach to food, exercise and health. It will allow you to stop dieting and encourage you to begin to take care of yourself in a more positive way by eating healthily and enjoying exercise. It will help you to stop being obsessed about food and enable you to let go of those feelings of failure and guilt. It will enable you to combat food cravings and will teach you to understand your relationship with food and find the triggers that make you overeat.